Rock the Vote is the largest non-partisan, non-profit organization in the United States driving young people to the polls. We cannot afford to have young people sit out of the political process when so much is at stake for their future. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.
Rock the Vote is dedicated only to building political power for young people. Rock the Vote does not support or endorse candidates, nor advocate for one political party over another. They don’t care who you vote for – they just want you to vote and participate in the process. To make sure that’s possible, they defend voting rights and work to increase opportunities for everyone to vote.
Let’s be real – there’s a lot at stake EVERY year. When we #RockTheVote, we embrace the challenge to define tomorrow.
Some Rock the Vote successes
In 1993, Rock the Vote helped lead the push for passage of the National Voter Registration Act, also known as the Motor Voter Bill, and has consistently supported better and more effective voter registration systems. They were early advocates for states allowing voters to register by mail and were the first organization to use a toll-free number to register voters over the phone.
Once again in 1999, Rock the Vote changed the game by making politics accessible to all with the creation of an online voter registration tool.
Rock the Vote’s new Online Voter Registration (OVR) platform is at the cutting edge of voting technology and provides a simple solution for modern voter registration. The platform is mobile-friendly, available in 13 languages*, and approved by the Presidential Commission for Election Administration. Most importantly, it’s available to partners for free and already used by hundreds of partners, from NCLR to Microsoft. Since its inception, the platform has registered over six million new voters. It has been a trusted resource for more than a decade, with a proven track record of accessibility, security and partner support.
Another key initiative for Rock the Vote is to make online registration available across the country, because that’s still not a thing in some states. They believe more access to elections is always better, so are working for a country where everyone has easy, convenient, and accessible voting options.
About Rock the Vote
Founded in 1990 by a group of artists and recording industry staff, specifically to protect artists’ right to free speech in response to the Parent Music Resource Center’s music censorship campaign. Countless recording artists, industry executives, and political activists were instrumental in launching the organization. Rock the Vote has a longstanding relationship with MTV and other media partners, but the organization is – and always has been – independent and nonpartisan.
Madonna wrapped herself in the American flag for the first ever Rock the Vote PSA. Snoop Dogg launched the 2004 bus tour. Lil Jon rapped the election anthem of 2014. Countless other cultural icons have lent their voice and talent to support Rock the Vote and its mission.
Rock the Vote believes the country needs to create a culture of voting, a culture of defending the right to vote. That’s why they believe in partnering with artists, musicians, actors, and technology companies. It is key to engaging with young people, driving a greater amount of them to the polls and using their inner voice to incite change.